Jakob Nielsen has a couple of nice things to say about BBC News Online in this week’s Sunday Times.
“BBC Online is a breathtaking website, much more integrated with its television and radio channels than, say, CNN. It is another good example of clean design, particularly the home page, which is well categorised, so it is easy to know where to look for breaking news. Where it fails is that it is hard to find things that have been archived. It fronts a huge quantity of rich content, and a vast archive, but lacks an efficient way of digging into it, or even listing what was there yesterday. The web puts out the latest information, which then builds to become a resource. Finding a means of dealing with accumulated content is a weakness of many websites.”
One of things we did concept work on back at BBC News in early 99 in the run up to producing the redesign (the present design) was an idea for ‘storytools’, that could have made use of the Autonomy technology that powers the BBC News search to create ad-hoc trails back into archived content.
Autonomy works by creating and matching the relevence of ‘concepts’ about the meaning of content from the content itself. The Storytools could lead you on a trail back to the origintion of a story by calculating and tracing relevance of the concept the story you were browsing from over time back through the BBC News corpus.
At any point, you would probably be presented with multiple path choices around personalities, stories, issues, places etc to trace your interest back through the archive. I guess the nearest experience to how we imagined it would be Amazon’s recommendations links: ‘other people who have bought this…’.
Again I find myself refering to Ellen Kampinsky’s awesome Amazoning The News
However, it wouldn’t be shaped by the community of users, but purely by the interelationships of content. It never got further than some mocked-up screens, but the tech guys from Autonomy expressed enthusiasm for the concept.
Does anyone know of any content sites that have done something similar in the last two years? E-commerce sites have pioneered innovative ways of encouraging ‘cross-sell’ and ‘up-sell’ but what about the equivalent for content?
If not maybe now I’m back at the BBC I can have another crack at it….